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Driving your business by email

Driving your business by email

Posted by on Aug 21, 2014 in xDM

Email marketing advice is all around us — a dime a dozen. You’ve heard all the contradictory tips.          Send marketing emails often … Don’t send marketing emails too often.         Focus on the content, not the design … Design can make or break your campaigns. You may just want to ignore it altogether, but there’s good reason not to give up on email. Email marketing works. It was one of the first forms of digital marketing, and it’s still one of the most effective ways to produce tangible results that improve your business. If you want to do ‘email marketing’, where to start? As complicated as it sounds, an email marketing plan isn’t as hard to put together as you might think. In this guide, there are 6 simple steps you can use to develop your plan, and point to real-life case studies of XDM clients who are great at email. 1, Who do we need to communicate with? 2, What information or offer would be of greatest value and importance? 3, Why is this information relevant to the individual? 4, When would this individual be most receptive to this information or offer? 5, Where will the person to go to respond...

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Certified Partner of iMenu Product Series

Certified Partner of iMenu Product Series

Posted by on Dec 5, 2013 in Featured, iMenu

What’s the iMenu? A: iMenu system is a set of electronic menu for restaurant, pub, bar, coffee shop etc.based on iPad. iMenu lets us say goodbye to the cold and abstract traditional paper menu. Large numbers of fresh and colorful dish images make our index fingers active. Meanwhile, you also can learn about the ingredients, cookings, videos and other details of dishes, which makes the boring ordering process become interesting. As well, iMenu also can make a seamless information delivery with the restaurant’s original IT system through the interface, so that the whole dining information flow is unhindered. What the iMenu can do? Restaurants can change price at any time and add pictures and descriptions freely It is very easy to manage The function of advertising and statistics is also available Supports multi-resturant, multi-menu and multi-language A streamlined system that’s easy to use How about the iMenu market share? iMenu is the product of Hangzhou Gravity CyberInfo Corp, is the top 1 menu system on iPad in China. Till now, more than 1000 customers are using this system. in 2012, iMenu won the market in Hongkong. In 2013, iMenu entered the market in Euro, and has couple restaurants bought this system in London. In 2014, we start the business in Australia. Where...

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Spam Act 2003

Spam Act 2003

Posted by on Apr 30, 2013 in Report, Resource

** All the content below are copied from Australia gov website** Any message that doesn’t meet the following three conditions is defined as spam: Consent – the message must be sent with your consent Identify – the message must contain accurate information about the person or organisation that authorised the sending of the message Unsubscribe – the message must contain a functional ‘unsubscribe’ facility to allow you to opt out of receiving messages from that source. Messages do not have to be sent out in bulk to be considered spam. Under Australian law, a single electronic message can also be considered spam. Australia’s anti-spam legislation – the Spam Act 2003 – covers email, instant messaging, SMS (text messages) and MMS (image-based mobile phone messaging) messages of a commercial nature. It does not cover faxes, internet pop-ups or voice telemarketing. Telemarketing calls are covered by the Do Not Call Register.   You can click here to know about <<Spam Act...

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Choice of Cleansing Process

Choice of Cleansing Process

Posted by on Apr 30, 2013 in Featured, xData

Various factors drive the final decision by the management on the type of cleansing process that is used. Automated Cleansing Process Automated cleansing process is adopted when: Data to be cleansed is too huge to accomplish it manually. All or majority of the data errors can be fixed programmatically by applying logical rules. The cost involved in manual cleansing is high when compared to the time-scales in which it can be done with an automated process in place. The automated process is planned to be re-used at timely. Manual Cleansing Process This is best suited in the following circumstances: Erroneous data cannot be fixed programmatically. Data volumes to be cleansed are very less making the automation process laborious in comparison to the manual process. Combined Cleansing Process The combined process can be employed in the following scenarios: Erroneous data are distributed equally between the ones that can be addressed automatically and the ones that are to be handled manually. Use of a single process does not produce appreciable data cleansing in the...

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